It seems that Old Spice isn’t the only consumer brand out there that gets viral marketing and social media. Levi’s has created a new internet sensation via their ‘Guy Walk Across America’ ad. During the course of a 14 day shoot, the team utilized a blend of live action and stop motion animation techniques to create the effect of the ‘Guy’ walking through major US landmarks.
walkUSA July 21, 2010
Here is how we created Guy Walks Across America. You can see our entire route on Google Maps here: http://bit.ly/brNULW
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You can follow me here: @KevinMinott
Bio: Kevin Minott is a 3D artist and tech enthusiast. He’s worked as an illustrator and animator creating teaching aids for K-12 grade schools. His work has been featured in interactive games, exhibits at the Harvard Museum of Natural History and in the accompanying DVD, Climate Change Our Global Experiment. Kevin currently teaches 3D animation in Chicago IL. Komverse, is a blog that reflects his love of technology, art and new media. Featuring the latest in high-end tech news and social memes.
