Consumer demand for the iPad was at an unprecedented level prior to it’s launch. As the released date drew near speculation ran rampant and it was quickly christened the pinnacle of mobile computing.
“Jesse Schell, CEO and Creative Director of Schell Games, applies Gartner’s hype cycle to consumer reaction to the iPad — from inflated expectations, to disillusionment, all the way to the device finding its niche as a couch companion.”-ForaTv
Jesse Schell is the CEO of Schell Games, the author of the authoritative text, The Art of Game Design: A book of lenses, and a Professor of Entertainment Technology at Carnegie Mellon, specializing in Game Design. At Walt Disney, he was Creative Director of the Imagineering VR Studio.
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