Netflix sent out an email today notifying it’s subscribers that the pricing structure of subscriptions would be getting an overhaul. The new plans will separate the two services into $7.99 for strictly online streaming and $15.99 for the combo streaming plus one DVD rental at a time. Currently members pay $9.99 for unlimited DVD rentals and streaming.
Initial reactions to the announcement have been largely negative, with many subscribers viewing it as a 60% price hike. A quick look at Netflix’s FaceBook wall will show some 18,000 comments as of this writing, voicing their displeasure at the increase. The reactions on Twitter were equally grim, the trending topic ‘Dear Netflix‘ is filled with complaints about the limited number of movies available on the service as well as the long wait to see some new releases.
Littered among the complaints were a few isolated cases where cooler heads voiced more positive views. The $7.99 streaming plan represents a %20 savings for anyone who primarily using the streaming option over physical DVDs in the mail.
Movie buffs who previously enjoyed both unlimited discs and streaming got the shorted end of the stick with this deal. Hollywood studios have been pressuring Netflix to pay more for movie rights, the end result being that, those costs have be offloaded onto it’s most active subscribers.
So what do you think about the Netflix pricing restructure, is it fair or is $15.99 too much?
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