When Old Spice first introduced Isaiah Mustafa to the public in their now famous Super Bowl 2010 ad, an instant star was born. Women all around the world fell in love with his chiseled physique and romantic wit. As with all things in life, where women go men follow. It was the perfect ad campaign for the Super Bowl as it captured the attention of men and women with its clever mix of humor and sex appeal. The phrase “I’m on a horse” has gone down in commercial history as one of the best one liners.

Old Spice later followed up on the success of this ad with a well recieved social media campaign via Twitter. In the Twitter promotions, fans were encouraged to send messages to @OldSpice and Mustafa would respond via Youtube videos with original banter in the style of the TV spot.

Today Old Spice has revealed a new campaign that brings together famous romance novel cover model Fabio and Isaiah Mustafa in a Youtube video battle. The campaign is still in it’s early stages, but is amassing quite a following via Twitter.

Check out the videos for yourself Team Old Spice Guy vs Team Fabio.

Staring contest

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