The internet has gone social and Google knows there is no turning back. Hence, they’ve developed the Google Plus network and a three prong solution to head off the oncoming social search revolution.
A few years ago social sharing sites were all the rage. Sites like Slashdot, Reddit and Digg grew to prominence thanks to bloggers using them for SEO juice in the hope of a big payoff in visitor traffic. Those early web 2.0 sites have since given way to powerful social networks like Twitter, Facebook and that wily Stumbleupon. blog success is now hinged on knowing how to navigate the new social media waters.
One can understand how this shift wouldn’t be welcomed by Google, these social networks now have the power to bypass Google as the number one the go to search engine for relevant results. Google knows that as a general rule, bloggers will go where the traffic is, as will advertisers with their checkbooks in tow.
To meet this challenge Google has launched the Google Plus social network and the Plus One social bookmarking button. Be prepared to add Plus One to your social media lexicon of Retweets, Stumbles and Likes.
3 Reasons The Google Plus One Button Is A Game Changer
1. The Google+ button increases your search engine rank.
Google has long needed a social layer to its algorithm, every visitor to your site that gives a +1 tells Google that your content has passed the human test for quality.
2. The Google+ button allows your visitors to share your content straight to the Google+ social network.
Your blogpost now has the chance to go viral within the G+ network, exposing you to new readers in your niche. Google+ has surged in popularity since being made upon to the public and it’s only getting bigger. This is your chance to be at the forefront.
3. Placing the Google+ One button on adsense ads creates an insentive for bloggers to add the Google+ button to their site.
Whether it is a blog post that gets the +1 or an advertisement, the site still gains prominence in Googles eyes. Starting in October, Adsense will learn to send the most relevant ads based on +1 user feedback. Highly targeted ads mean a better click through rate and more money in your pocket.
Display ads become much more powerful when people can see which of their connections have chosen to endorse them, leading to a better advertising experience and higher returns for you.
Has Google Plus done enough to earn its place among the top social bookmarking sites? Will you be supporting the Plus One button on your blog and adsense account?
You can follow me here: @KevinMinott