The build up to Apple’s ‘Let’s Talk iPhone’ keynote was monumental. For months the web has been flooded with rumors and alleged leaked photos of the iPhone 5. On the heels of Steve Jobs retirement as Apple CEO many tech enthusiast were hoping for an unveiling of the iPhone 5 as a indicator that the company was still on track as an innovator under the leadership of Tim Cook.
With the announcement of the iPhone 4S, Apple has put all that chatter to rest. There will be no iPhone 5 this year. Instead Apple has opted to upgrade the iPhone 4 in every way imaginable.
From the outside no discernible difference can be made between the iPhone 4 and4S. However, internally they are two different animals all together. The 4S will now feature a dual CDMA/GSM chip that works across multiple carrier networks. In a move that is sure to anger hardcore Apple fans, the 4S is yet another iPhone that has not adopted the 4G data standard that is now the norm for Android devices.
While the iPhone 4s won’t take advantage of the fastest mobile internet networks available, they have vastly improved the overall speed of the phone with an all new A5 dual core processor that promises to be 2x faster the A4 predecessor and a dual core graphics processor with up to 7x faster graphics. To show off the graphic prowess of the iPhone 4s, Apple demoed the visually impressive role playing fantasy game Infinite Blade 2 from Epic Games.
For all the iPhone photographers out there, the 4S will feature an all new 8 megapixel camera with 60 percent more pixels than the previous iPhone 4 and will be able to record HD video in 1080p. The new camera will also feature facial recognition technology while shooting in order to better focus on and evenly capture all the faces in a photo. Fans of HDR photography will now be able shoot exposures in sets of 3s, this feature captures 3 light exposure ranges, thus producing higher quality HDR shots.
Lastly, the saving grace of the keynote was the announcement of voice recognition assistant ‘Siri’. The built in app will serve as a personal assistant that answers your questions via direct integration with the Wolfram Alpha semantic search engine. If you asked it to “find me an Italian restaurant in North Beach” then Siri would send the voice query to Wolfram Alpha and instantly bring you back the most relevant results.
While these new features and updates to iOS 5 are all great improvements in their own right, the combination of them still fall short of making the iPhone 4s a must have device. In this case Apple is a victim of its own success, the hype leading up to this event could only be satisfied with an all new designed iPhone 5. Today Apple was unable to deliver.
Let me know your thoughts on the iPhone 4S, do these new feature make it a must buy or a pass until the iPhone 5?
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